Advertising Proposals
BRAND STRATEGY, GRAPHIC PRODUCTION, RETOUCHING
Panasonic
Copy "住在空气好的世界" means "Live in a world with fresh air."
Sephora China
Honda Supercub
LED Bulb Ad
BRANDING, RETOUCH, COPY
This is a magazine adverting that I made to enter Young Lions Competition in 2018.
One of the fastest and cheapest ways to deliver carbon savings and relief to stressed electricity grids is to shift to energy-saving LED lighting, so the prompt was: how do you get households to change their old light bulbs into LED lights?
I decided to make a series advertising "Thanks but no thanks," by using the concept that we believe people do want to help from global warming but they don't know the best way to do. Let the animals tell you directly via this advertising.
