AGF Blendy Healthy Drip & Stick Packaging

BRAND IDENTITY, PACKAGING

AGF Blendy "Healthy Drip & Stick" is a new coffee product series that appeal to who loves to drink coffee while having health awareness. There are 4 kinds of products, 1 for drip coffee filter bag type, 3 for instant cafe au lait stick types. 

Caffeine 97% cut drip coffee filter bag

Caffeine 97% cut instant cafe au lait stick

The scene of drinking decaf cafe  au lait at night

The scene of drinking decaf cafe  au lait at night

Calcium & Vitamin D plus instant cafe au lait stick

Drinking in the morning scene

Drinking in the morning scene

Oligosaccharide plus instant stick cafe au lait

Drinking in the afternoon scene

Drinking in the afternoon scene

AGF Blendy Healthy Drip & Stick Series

 

The Making of AGF Healthy Drip & Stick Package

Every time it comes to packaging projects, all designers in Grand Design would get involved and design a significant amount of design comps for the proposal. 

For this case, after the client's selection and a market research survey on several designs, my design was selected. This is my first time to put my packaging design comp into practice. Everything was fresh, including managing the pre-production meeting before the photo shooting. I learned many tiny details about design for food industry. 

· Project period: Mar-Aug 2017
· Product release: Aug 2018
· Client: Ajinomoto AGF, Inc.
· Art Direction: Kenji Umetani (ADK), Takafumi Tsujino (Grand Design)
· Designer: Peiyun Lin (Grand Design)
· Photographer: Takaomi Watanabe (VISIONARY VANGUARD)
· Coordinator: Midori Ogasawara

 

Using Format