Gyokaiyogo

BRANDING IDENTITY, ILLUSTRATION, COPYWRITING

"Gyokaiyogo (魚界用語, ぎょかい ようご)" is a Instagram based project that shows what Japanese design terms I had learned while working in Grand Design Inc., Tokyo.

How did the project begin?

All designers in Grand Design Inc. were told to have any project apart from work. I started thinking about what I had got from the company. There are so many design terms that I didn't know until I started working in the design agency, even the average Japanese don't know. I decided to share what I have learned to the people who is interested in Japan design industry.

The naming

 "業界用語 (ぎょうかい ようご)" means "industry terms." The pronunciation of the word "魚界", is similar to "業界," so I named the project "魚界用語 (ぎょかい ようご)." So I am using fish to present the terms. 


Gyokaiyogo Instagram

Here is the Gyokaiyogo Instagram account, still updating!

http://instagram.com/gyokaiyogo

I even studied and took a test about fish in Japan, hoping that would make me more professional. I got level 3.


Using Format